With hundreds of new product introductions hitting the market each year, how can members of the trade make sense of which products to stock, which to drop and which to watch? This year’s list of 136 Growth Brands in wine and spirits are a good place to start (wine...
Information & Insights Manager Marina Velez provided an overview of what you’ll find in this year’s Liquor Handbook, which contains 2016 consumption data for the distilled spirits industry. If the video below does not load, click here to view it on YouTube.
The wine category in 2016 saw its second consecutive year of 2% volume growth. After selling 332.1 million 9-liter cases in the U.S. in 2015, the category is projected at 339.1 million cases last year. This puts 2016 in line with recent growth trends. The category has had between...
The distilled spirits, wine and beer industries continued to adapt to consumers’ changing attitudes towards beverage alcohol. Industry-wide premiumization kept pace with consumer interest in high-quality products. Millennials continued to drive expansion and migrate toward brands with heritage, authenticity and quality. Distilled spirits achieved its 20th consecutive year of...