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  • 2017 Liquor Handbook Video Preview

    Information & Insights Manager Marina Velez provided an overview of what you’ll find in this year’s Liquor Handbook, which contains 2016 consumption data for the distilled spirits industry. If...
  • The Wine Brands and Trends That Defined 2016

    The wine category in 2016 saw its second consecutive year of 2% volume growth. After selling 332.1 million 9-liter cases in the U.S. in 2015, the category is projected...
  • 2017 Handbook Advance Video Preview

    Information & Insights Manager Marina Velez provided an overview of what you’ll find in this year’s Handbook Advance, which contains preliminary 2016 consumption data for the beer, wine and...

Promotrac / Pricetrac

  • Evaluating Competitive Pricing

    Discounting changes consumer preferences and opens the door to trading up.   Price is one of the famous 4 P’s of Marketing (along with...

OnTrac

  • Forming a Comprehensive On-Premise Strategy

    In a previous issue of the Information & Insights newsletter, we asked readers how they structure their on-premise strategy. Nearly everyone who responded indicated a...

Shelftrac / Gift-Trac

  • Tis the Season for Holiday Sales

    As we enter the holiday selling season in beverage alcohol (Halloween, Thanksgiving, Christmas and New Year’s in quick succession), brands are gearing up for...

BIIG Handbooks

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