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Trends & Analysis

  • Handbook Advance Highlights Industry Trends

    Distilled spirits consumption volume in 2015 was up 2.0% to more than 215 million cases. But what categories drove that sales trend? The executive summary in the 2016 Handbook...
  • 7 Category Trends to Closely Monitor

    Alcohol sales are largely trending in the right direction. For instance, distilled spirits posted another year of steady volume growth in 2015, according to the Beverage Information & Insights...
  • How Hard Soda Became Such a Hot Category

    Craft alcohol taps into our love of nostalgia. Spirits popular in the past — whiskey and gin — have made strong comebacks, both as sippers and in the resurgence...

Promotrac / Pricetrac

  • Evaluating Competitive Pricing

    Discounting changes consumer preferences and opens the door to trading up.   Price is one of the famous 4 P’s of Marketing (along with...


Shelftrac / Gift-Trac

  • Tis the Season for Holiday Sales

    As we enter the holiday selling season in beverage alcohol (Halloween, Thanksgiving, Christmas and New Year’s in quick succession), brands are gearing up for...

BIIG Handbooks


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