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Promotrac / Pricetrac

  • Evaluating Competitive Pricing

    Discounting changes consumer preferences and opens the door to trading up.   Price is one of the famous 4 P’s of Marketing (along with...

OnTrac

  • Forming a Comprehensive On-Premise Strategy

    In a previous issue of the Information & Insights newsletter, we asked readers how they structure their on-premise strategy. Nearly everyone who responded indicated a...

Shelftrac / Gift-Trac

  • Tis the Season for Holiday Sales

    As we enter the holiday selling season in beverage alcohol (Halloween, Thanksgiving, Christmas and New Year’s in quick succession), brands are gearing up for...

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