Fruit-Flavored Vodkas Rule at Bars and Restaurants

A steady stream of new vodka flavors continues to flow onto the market with salted caramel, sriracha and cinnamon roll among just a few of the latest expressions. While the dessert and confectionary vodka flavors have been getting much of the attention in recent years, the more conventional fruit flavors are what’s moving in bars and restaurants, according to research from the Beverage Information Group (owned by Cheers’ parent company).

The chart shows that lemon is by far the leading vodka flavor, although raspberry and cherry are catching up. The data is from Beverage Information Group’s OnTrac study, an annual on-premise syndicated service that provides stocking, pricing and merchandising information at the brand level, by market, type of account and within leading hotel and national chain concepts.

OnTrac, which covers spirits, wine and beer, is executed each August in 30 metro markets and roughly 2,500 outlets, including fine-dining and themed/casual restaurants; bars/taverns; hotels and national chain concepts. For more information on BARometer and other on-premise research, visit http://www.bevresearch.wpengine.com.

 

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