Interested in purchasing the 2015 edition of the Beer Handbook? The Beverage Information Group’s Beer Handbook is utilized by beer industry professionals from around the world and is considered the most comprehensive source for detailed information on beer sales and consumption trends.
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The beer industry declined in overall consumption by a very minimal .1% in 2014, with innovation and evolution becoming the driving force for the industry. Beer consumer preferences continued to evolve, as disposable income increased and economic conditions improved. Younger consumers are more engaged with a brand that offers them a level of distinction when consuming rather than a mass marketed brand that has been on the market for decades. Two-thirds of respondents to a Nielsen poll on purchasing habits cited local production as being “important”.
The move from main-stream beer to up-and-coming breweries coincides with the craft beer category’s 15.2% volume increase in 2014. The category is expected to experience double-digit growth in 2015 as well. There were 615 new brewery openings during 2014 and the total number of craft breweries reached 3,418, signifying that the small brewery technique is here to stay.
Piggybacking on the movement towards variety and distinction has led major brewers to change business methodologies. The enormous success of Small Town Brewery’s Not Your Father’s Root Beer and other non-traditional beer categories played a role in teaching major beer brands like MillerCoors the importance of diversification. MillerCoors is set to release its own line of hard sodas this year, debuting with Henry’s Hard Soda and Henry’s Hard Ginger Ale.
The beer industry has experienced extreme growth in many corners of the market. The craft beer craze, the cider boom and the flavored malt beverage category, which saw a 6.5% increase in volume, led the way for the beer industry. However, this was not enough to prevent the overall beer market from declining. The light beer category and the Super Premium/Premium beer category both saw volume decreases over the past year, of 3.1% and 1% respectively, signifying slowed growth for two of the biggest beer categories. While many former consumers in these categories have simply shifted their purchasing power to alternative beer types, the decrease of over 47 million total 2.25-gallon cases did play a part in the decline of the overall industry.
This is just a sample of the variety of valuable information contained in the 2015 Beer Handbook. Other essential information includes data on sales of leading domestic and imported brands, advertising expenditures by company and brand and supplier performance as well as information on pricing, distribution, major metro markets and CDIs.