The Research Division of the Beverage Information Group is the leader in syndicated and custom causal data collection and reporting. For the past 25 years, we have offered our clients a variety of information services and support, spanning both the on-premise and off-premise channels.
Our services are unique because we are exclusively dedicated to the Beverage Alcohol industry. Unlike other providers of in-store services, we specialize in only the Spirits, Beer, Wine, Malternatives and Ready-to-Drink/Prepared Cocktails categories.
Ou syndicated services are designed to provide actionable information at a reasonable price. These services are conducted in a static panel of stores in a fixed set of metropolitan markets. Syndicated services are best used to read the marketplace, identify new or emerging trends, and to support tactical and strategic initiatives. Each syndicated service has a fixed set of metrics but allows the client to select their competitive brand set.
Our custom audits are designed to be completely flexible and are specifically targeted to meet a client’s unique marketing needs. All brands, metrics, and outlets are specified by the client and the results of audit are proprietary. Custom programs can be executed in either the off- or on-premise channels and may focus on specific market segments such as high-image, mutlicultural and general market accounts.
The Beverage Information Group Research offers its clients a variety of tools targeted both at the on-premise and off-premise channels. Whether manufacturer, retailer, distributor or industry expert, we have the right tool to assist you with your sales, marketing and distribution analysis efforts.