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  • Most Popular Drinks: Then and Now

    While the top 10 most-popular mixed drinks don’t change much year to year, looking at every five years typically indicates a shift in trends and consumer preferences. The Beverage Information Group (the research unit... Read More »

Earlier Posts

  • 2015 On Premise Trends to Watch

    The most recent Cheers On Premise BARometer Handbook from the Beverage Information & Insights Group contains the latest data on drink sales at bars and restaurants. Among the information... Read More »
  • Hometown Spirits

    There are many ways to identify consumers’ hometowns without asking where they live. Accents, sports jerseys, using certain words and other regional characteristics often give away whether someone is... Read More »
  • Beer of a Certain Age

    In recent years, domestic beer has been one of the most dynamic categories in the beverage alcohol industry. The rise of craft beers and cider, coupled with Millennials turning... Read More »
  • Displaying the Merchandise

    Customers walking into a store that carries beverage alcohol are often faced with overwhelming selection. The selection of products on display acts as a natural narrowing of choices, greatly... Read More »

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