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Most Popular Drinks: Then and Now
While the top 10 most-popular mixed drinks don’t change much year to year, looking at every five years typically indicates a shift in trends and consumer preferences. The Beverage Information Group (the research unit... Read More »
Earlier Posts
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Back Bars Averaging 83 Bottle Facings
Shelf space on back bars is seriously crowded these days. Bar and restaurant operators average 83 bottle facings (those bottles you can see the faces of) on their back... Read More » -
2015 On Premise Trends to Watch
The most recent Cheers On Premise BARometer Handbook from the Beverage Information & Insights Group contains the latest data on drink sales at bars and restaurants. Among the information... Read More » -
Spirits Consumption Market Share: Then and Now
In honor the 25th anniversary of Cheers, a sister publication in the company, we decided to take a look at how the beverage alcohol industry has changed since Cheers... Read More » -
Hometown Spirits
There are many ways to identify consumers’ hometowns without asking where they live. Accents, sports jerseys, using certain words and other regional characteristics often give away whether someone is... Read More » -
Beer of a Certain Age
In recent years, domestic beer has been one of the most dynamic categories in the beverage alcohol industry. The rise of craft beers and cider, coupled with Millennials turning... Read More » -
Displaying the Merchandise
Customers walking into a store that carries beverage alcohol are often faced with overwhelming selection. The selection of products on display acts as a natural narrowing of choices, greatly... Read More »
