Latest from » Trends & Analysis

  • 2015 State of the Industry (So Far)

    In 2014, the distilled spirits industry achieved its 18th consecutive year of volume growth through the addition of 3.1 million 9-liter cases. Last year’s 1.5% growth rate brought the industry to 211.8 million 9-liter... Read More »

Earlier Posts

  • Hometown Spirits

    There are many ways to identify consumers’ hometowns without asking where they live. Accents, sports jerseys, using certain words and other regional characteristics often give away whether someone is... Read More »
  • Beer of a Certain Age

    In recent years, domestic beer has been one of the most dynamic categories in the beverage alcohol industry. The rise of craft beers and cider, coupled with Millennials turning... Read More »
  • Displaying the Merchandise

    Customers walking into a store that carries beverage alcohol are often faced with overwhelming selection. The selection of products on display acts as a natural narrowing of choices, greatly... Read More »

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