Value added packaging (VAPs) is frequently used as part of a brand’s holiday merchandising program. Overseeing marketplace distribution and retailer compliance is key to a successful program.
Gift-Trac is our in-store VAP auditing service that is specifically designed to provide an accurate read on holiday gift package placement. Gift-Trac is conducted in a panel of 900 retails stores, comprised of food, drug and liquor stores in 25 metro markets. The study is conducted during the second week of December at the height of the holiday season.
Metrics include presence of branded gift package, gift package type, stocking location – on shelf or on display, shelf level, display location, number of cases in display and package price.