Order the 2015 Wine Handbook
Interested in purchasing the 2015 edition of the Wine Handbook? Utilized by wine industry professionals from around the world, the Beverage Information Group’s Wine Handbook is considered the most comprehensive source for detailed information on wine sales and consumption trends. Despite a slow start to 2014, the wine industry was ultimately able to add 3.2 million 9-liter cases to the market contributing to a 1% growth rate to 328.6 million 9-liter cases.
With an improving economy, American consumers utilized larger discretionary income levels to spend more on the beverage alcohol industry. 81% of consumers agree that you don’t need a special occasion to enjoy wine, evident in the top three reasons for consuming the beverage: “eating a meal at home”, “relaxing indoors”, and “watching TV”. Convenience and consumption at outdoor events have contributed to newer trends in wine packaging. Box wines experienced substantial growth and 72% of drinkers under 40 years old regularly purchase screw top bottles, which leaves the relevance of corks in question.
The developing generation of Millennials is showing promising signs of becoming serious wine drinkers, leading to a bright future for the wine industry. The improved labor market and decreasing gas prices have collectively contributed to increased consumer spending. Table wine consumption saw an increase of .9% to over 300 million 9-liter cases in 2014. The champagne and sparkling wine category continued an impressive trend and grew for its 13th consecutive year, increasing 4% overall. Although dessert and fortified wines actually decreased 1.7%, the vermouth and aperitif category grew to 1.5 million 9-liter cases, a 1.0% increase.
This is just a sample of the variety of valuable information contained in the 2015 Wine Handbook. Other essential information includes data on sales of leading domestic and imported brands, advertising expenditures by company and brand and supplier performance as well as information on pricing, distribution, major metro markets and CDIs. Find out by ordering today.
FREE PREVIEW: Click here to download a digital flip book version of what you will find in the 2015 Wine Handbook.
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