Pricetrac

Pricetrac, a tactical pricing survey, records every-day shelf prices in a panel of 900 food, drug and liquor stores in 25 metro markets. Pricetrac visits both chain and independent retailers.

Pricetrac audits are conducted in March, June, September and December in a static panel of retail outlets assuring trendability from period to period.

Pricetrac provides market-level price frequency tables and the following price metrics:

• Average price
• Most frequent price
• Low price
• High price

 

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