Pricetrac, a tactical pricing survey, records every-day shelf prices in a panel of 900 food, drug and liquor stores in 25 metro markets. Pricetrac visits both chain and independent retailers.
Pricetrac audits are conducted in March, June, September and December in a static panel of retail outlets assuring trendability from period to period.
Pricetrac provides market-level price frequency tables and the following price metrics:
• Average price
• Most frequent price
• Low price
• High price