While certain segments of the beer category demonstrated strong gains in 2016, the overall category decreased by 0.3% to end the year with 2.83 billion 2.25-gallon cases, according to the Beverage Information Group’s 2017 Beer Handbook. Continued economic growth, employment gains, and evolving consumer preferences are contributing factors in the...
With hundreds of new product introductions hitting the market each year, how can members of the trade make sense of which products to stock, which to drop and which to watch? This year’s list of 136 Growth Brands in wine and spirits are a good place to start (wine...
Information & Insights Manager Marina Velez provided an overview of what you’ll find in this year’s Liquor Handbook, which contains 2016 consumption data for the distilled spirits industry. If the video below does not load, click here to view it on YouTube.
The wine category in 2016 saw its second consecutive year of 2% volume growth. After selling 332.1 million 9-liter cases in the U.S. in 2015, the category is projected at 339.1 million cases last year. This puts 2016 in line with recent growth trends. The category has had between...