Order the 2016 Handbook Advance

The beverage alcohol industry saw another transformational year filled with new trends, rules and regulations, and hot growth categories contributing to an ever-changing landscape. Beer, wine, and distilled spirits sales all rose in 2015, building upon decades of growth for the industry.  The industry added millions of cases sold thanks to new product introductions and targeted promotions.

Handbook-Advance-page-001_largeWith an extensive 50-plus year history of producing and distributing beverage alcohol data, the Beverage Information Group is the premier source for your information needs. The 2016 Handbook Advance is the earliest and most complete report on 2015 beverage alcohol sales and consumption in the market. As more consumers today cross beverage alcohol category lines, it is important to understand the trends in all categories of the beverage alcohol industry.

Distilled spirits grew by 2.0% in 2015, an increase of more than 4 million cases. The category was driven by the resurgence in American Whiskey, which has more than doubled over the past decade to $1.56 billion in sales.  Wine kept pace with distilled spirits, growing 2.0% to 332 million 9-liter cases. Consumers of wine continued the shift toward premium brands, as spending increased and shoppers cited wine as their go-to option for special occasions.

Despite seeing minimal growth of 0.1% to 2.8 billion 2.25-gallon cases in 2015, beer’s beverage alcohol market share decreased for the second straight year. The craft beer craze continued in 2015 with a 14.1% increase, mobilizing the beer category in wake of several other categories like light beer (-3.6%), popular beer (-2.0%), and iced beer (-2.0%) all experiencing declines.

Highlights of the Handbook Advance include consumption data by category, sales of leading liquor, wine and beer brands, advertising expenditures, on- and off-premise sales and volume, key market data and more. The 2016 edition will highlight new product introductions by category and brand.

While 2015 was considered a transitional year for beverage alcohol, causing industries to adapt to accordingly to consumer trends, 2016 is sure to build upon this momentum and change.  Find out what the end of 2015 brought for the beverage alcohol industry by purchasing the 2016 edition of the Handbook Advance.


The Handbook Advance has become a source of valuable information for industry leaders.  Find out by ordering today.

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