Forming a Comprehensive On-Premise Strategy

In a previous issue of the Information & Insights newsletter, we asked readers how they structure their on-premise strategy. Nearly everyone who responded indicated a multi-pronged approach, utilizing a combination of programs to promote their brand in bars and restaurants.

The most popular aspects of readers’ on-premise programs were Brand Ambassadors, Signature Drinks and Menu Placements (57% each). Lower on the list, but still significant, were Table Tents and Signage or Backbar Placement (43% each).

What do you think? Does this match up with the structure of your on-premise promotion program?


For more information about tracking the effectiveness of on-premise programs, read about OnTrac, or contact Andrew Esham at for pricing and other details.

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